Ideology is a collection of ideas. The content of ideology, it is the social economic basis and political system and the people’s economic relations and political relations. The various forms of ideology originated from the social material life based on the productive labor. With the change of economic base, political thought, legal thought, morality, art, religion, philosophy and other social sciences, each in a special way, reflects the social life from different aspects. They are interrelated and restrict each other, and constitute the organic whole of ideology.
The ideas of the ruling class are in every epoch the ruling ideas, i.e. the class which is the ruling material force of society, is at the same time its ruling intellectual force. One of the concepts is that the ruling class in order to maintain and reproduce the existing mode of production and social form, it is bound to use the state power, that is, the political rule.
The government will affect the ideology in the society and make it the way they want it to be. The government is trying to influence people by spreading their opinions, which is why many people in the society often seem to have “a similar idea”. When the vast majority of people in society for some things are very similar to the idea, and even forget the current affairs can have other options, which became the hegemony what the philosopher Gramsci Antonio said.
For example, the U. S. election, in addition to reflecting the nature of the U. S. election, also showed a huge difference between the media and the new media, the new media will gradually take over the media world. The traditional media want to influence the choice of American people, they hardly propaganda one of the candidate they stand for. But people are not believe the data published by newspaper anymore. Traditional media such as newspapers and television are one-way communication, there is no interaction. Although it can also be used in the form of sample quiz to statistics, but because it is a small sample, the sampling of the individual’s subjective intention is very easy for the sampling population has bias, resulting in a large deviation from the results. On the other hand, Facebook and Twitter are typical two-way communication. They are not only have the advertisements, but also stores a lot of articles, comments, photos and videos that most Americans have posted and forwarded. These are the true thoughts of the American people. Collect the big data to do a statistical analysis, you can see who the support rate is higher.
In conclusion, sometimes, media will be a tool for the ruling class to express and transform their ideas. Moreover, the future of media industry might be better, because more and more journalists are trying to exposing the dark side of the society and to save more people from the misery.
Marx, K. and Engels, F. (2006) ‘The Ruling Class and the Ruling Ideas’, in Durham, M.G. and Kellner, D.M. (eds.) Media and cultural studies: KeyWorks. Malden, MA: Wiley Black-well.