Buckingham says that the word ‘identity’ implies both ‘similarity and difference.’ However, from my perspective, identity can imply a certain group of people (e.g. Mexicans, chefs…) or it can be used as ‘finding your true self.’

Carolyn Marvin’s (1988) viewpoint on technology are credible, in the sense that she describes how contemporary technology is promoted by ‘boosterism.’ Boosterism is defined as ‘the keen promotion of a person, organization, or cause.’ Social media plays a big role in how people promote themselves and their lives. For example, a well known social media platform such as Facebook is a tool in which we all use to promote ourselves. This has become a social norm in the sense that internet surfers have become used to seeing a long post about somebody writing a post on a mundane subject or an action.

On the other hand, Marvin also describes how there are ‘frequent claims’ on how technology can threaten established relationships. She uses the example of the telephone interrupting close relationships as well as unsettling social hierarchies. Leading on from this, Buckingham suggests that such debates shape the concept of ‘technological determinism.’ This is where technology became known via the process of scientific research and development and not from social, economic or political means. In contrast, technology has formed or (heavily influences) the social/economic/political sphere. For example, readers of the Guardian newspaper consume the left wing content which reinforce left wing ideas, therefore causing a psychological change in its readers. The same concept goes with consumers of media corporation Fox News. The audience is exposed to certain ideas (in this case right wing ideas) .

 

 

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