“Electronic communication has established a new range of frames of interaction with a developing etiquette” (Miller H 1995), digital communication changed the way we communicate and performance in the digital era, and it redefines the structure of identity. In this week’s reading, both David Buckingham and Sherry Turkle discuss the identity and self-presentation changes during the development of electronic media in adolescence group, who lives in the world that filled with internet and technologies, how it influences the way they present themselves and interacts with others, given the concept that “we feel together when we are alone”. (Sherry 2011)

Two expressions which proposed by Goffman in 1964, suggested that to be an acceptable self in a physical interaction, you need to possess certain conditions like being unblemished or being talented at something, to avoid failure you need to consider embarrassment as a key indicator in your face to face conversation. Those requirements might be hard to achieve at that time, but nowadays you just a few buttons away from perfect. In this digital era interaction are become easier and effortless, we don’t need worry about embarrassment like award silent between the sentence because behind the screen everything become editable ad controllable.

Online identity is “an avatar you” (Sherry 2011), it discovers the hind characteristic inside our self and represents in the social platform, it can not define as your whole or true identity, but it is part of yourself. In this sense, we presented ourselves on social media for the purpose of communicating with others, we developing the characteristic to attract t
the ideal target group, in my opinion, it is also the leading cause expanding diversity of social media, because different platforms satisfy the need of present different identities, for instant we building professional identity on LinkedIn, article side on Instagram , whole identity is combined with all those aspects of life.

However, use social media as a way to show identity and making communication can be a double- Double – edged sword, it is obviously narrow the distance of interaction and brings benefits not only to our socials life. Nevertheless, it provides new problems as well, from the reading, Sherry considers that it burdened our life, we have no place to being alone, and emotional attachment is getting harder to receive from others. Also allowed others to establish fraudulent and exploitative identities (Stone 1991), mass data are blurred the true identity express by people, false information, and exploitative identities are leading people to the wrong path.



Turkle, S. (2011), Alone Together: Why we expect more from technology and less from each other. Basic Books, pp. 151–209

Miller, H. (1995), The Presentation of Self in Electronic Life: Goffman on the Internet, paper presented at Embodied Knowledge and Virtual Space Conference, Goldsmiths College, University of London, June 1995. Available at: http://bit.ly/miller-goffman